📅 2024-08-30 — Session: Conducted Comprehensive Mobile Market Analysis
🕒 03:30–04:30
🏷️ Labels: Market Analysis, Data Merging, Pricing Strategy, Brand Evaluation, Financing Options
📂 Project: Business
⭐ Priority: MEDIUM
Session Goal
The session aimed to conduct a comprehensive analysis of the mobile phone market, focusing on merging data, market study frameworks, brand analysis, and pricing strategies.
Key Activities
- Data Merging: Merged
phone_attributesandphones_dfDataFrames by removing a multi-index level, resetting the index, and performing a left merge. - Market Study Framework: Developed a framework for analyzing the cell phone market, focusing on price, brand evaluation, consumer preferences, and promotional impacts.
- Brand Analysis: Conducted a reflection on the competitive landscape of mobile brands by price segment, providing strategic recommendations.
- Quality Analysis: Planned and executed an analysis to identify key hardware and software characteristics affecting mobile phone quality.
- Price Analysis: Detailed key columns for analyzing mobile phone quality and price using pandas.
- Market Analysis in Argentina: Reflected on the phone market in Argentina, analyzing price distributions and identifying potential bargains.
- Financing Options Evaluation: Evaluated financing options by calculating the present value of installment plans using a 4% monthly interest rate.
Achievements
- Successfully merged and prepared data for further analysis.
- Established a comprehensive market study framework.
- Provided strategic insights into brand positioning and market dynamics.
- Identified key characteristics affecting phone quality and pricing.
- Offered insights into the Argentine phone market and financing options.
Pending Tasks
- Further analysis on consumer preferences and promotional impacts.
- Detailed statistical analysis of hardware and software features affecting quality.