Developed Real Estate SERP and Marketing Strategies

📅 2025-06-27 — Session: Developed Real Estate SERP and Marketing Strategies

🕒 20:55–21:30
🏷️ Labels: SEO, Real Estate, Marketing, Data Structure, Commercial Property, SERP
📂 Project: Business
⭐ Priority: MEDIUM

Session Goal

The session aimed to develop strategies for search engine optimization (SEO) and marketing of commercial rental listings.

Key Activities

• Analyzed the Mandamiento de Constatación in legal proceedings to understand its strategic implications.
• Planned the construction of a Search Engine Results Page (SERP) for commercial rental listings, focusing on content, ranking logic, and search interface design.
• Reflected on a real estate listing for a commercial property, detailing property features and rental considerations.
• Defined data structure and filtering logic for commercial property listings, proposing a base model for the locales_comerciales table.
• Synthesized structured data for commercial rental listings in GBA Norte, suggesting filtering and ranking actions, and export options.
• Conducted a detailed analysis of a commercial property, proposing optimized ad text and SERP positioning strategies.
• Developed strategies for publishing and promoting commercial rentals in Buenos Aires, including cross-posting, local SEO, ad design, process automation, and result measurement.

Achievements

• Established a comprehensive framework for SEO and marketing strategies for commercial property listings.
• Developed a data model and filtering logic for effective property listing management.

Pending Tasks

• Implementation of the proposed SERP and marketing strategies.
• Further development of data management workflows and automation processes.