📅 2023-11-07 — Session: Developed SEO and Ad Strategies for Poverty Awareness
🕒 18:35–19:00
🏷️ Labels: SEO, Google Ads, Poverty, Argentina, Digital Marketing
📂 Project: SEO
⭐ Priority: MEDIUM
Session Goal: The session aimed to develop effective SEO and advertising strategies to enhance the visibility of web content related to poverty in Argentina.
Key Activities:
- Explored SEO strategies focusing on improving search visibility for content about poverty in Argentina.
- Discussed guidelines for crafting effective headlines and descriptions for advertisements.
- Created and refined Google Ad campaign headlines and descriptions in Spanish, ensuring adherence to character limits and engagement.
- Identified keyword themes for Google Ad campaigns targeting social issues, particularly poverty.
- Provided instructions for integrating Google Analytics tracking code into HTML for data collection.
Achievements:
- Developed a comprehensive SEO strategy guide for poverty-related content.
- Created tailored Google Ad headlines and descriptions in Spanish.
- Identified relevant keyword themes for targeted ad campaigns.
- Successfully outlined the process for adding Google Analytics tracking to web pages.
Pending Tasks:
- Implement the SEO strategies on the target website.
- Launch and monitor the Google Ad campaigns to assess performance.