📅 2023-11-07 — Session: Developed SEO and Google Ads strategies for poverty awareness
🕒 18:35–19:00
🏷️ Labels: SEO, Google Ads, Poverty, Argentina, Digital Marketing, Web Development
📂 Project: SEO
⭐ Priority: MEDIUM
Session Goal
The session aimed to enhance online visibility and engagement for a web project focused on poverty in Argentina through SEO and Google Ads strategies.
Key Activities
- Explored detailed SEO strategies to improve web visibility on poverty-related searches in Argentina.
- Discussed the creation of effective headlines and descriptions for advertisements, focusing on tailored messaging.
- Developed Google Ad campaign content, including headlines and descriptions in Spanish, targeting poverty metrics and interactive maps.
- Revised Google Ads content to meet character limits while ensuring engagement.
- Identified ten keyword themes for Google Ad campaigns related to social issues, particularly poverty.
- Provided instructions for inserting Google Analytics tracking code into HTML for data collection.
Achievements
- Formulated a comprehensive SEO strategy for a niche topic.
- Created and refined Google Ads content to enhance campaign effectiveness.
- Established a set of keyword themes to attract a relevant audience.
- Implemented Google Analytics tracking for better data insights.
Pending Tasks
- Further refinement of SEO strategies based on initial results.
- Continuous monitoring and adjustment of Google Ad campaigns to maximize engagement.