Enhanced SEO and Domain Management Techniques

• Day: 2023-11-07
• Time: 19:00 to 19:40
• Project: SEO
• Workspace: WP 2: Operational
• Status: Completed
• Priority: MEDIUM
• Assignee: Matías Nehuen Iglesias
• Tags: SEO, JSON-LD, Domain Management, Google Search Console, Indexing

Description

Session Goal

The session aimed to enhance SEO strategies and domain management techniques, focusing on keyword optimization, structured data, domain verification, and URL indexing.

Key Activities

• Keyword Suggestions: Explored key terms like ‘indigencia’ and ‘crecimiento económico’ to improve search relevance for poverty in Argentina.
• JSON-LD Structuring: Improved structured data with JSON-LD by adding logos, descriptions, and publication dates.
• Domain Verification: Guided on verifying domain ownership via AWS Route 53 for Google Search Console.
• URL Re-Crawl & Indexing: Provided steps for requesting URL re-crawls and ensuring URLs are indexed by Google, including using the URL Inspection tool and sitemap updates.
• Monitoring Indexing: Reviewed live test results for Google indexing, confirming accessibility and suggesting ongoing monitoring.

Achievements

• Developed comprehensive keyword strategies for SEO in the context of poverty in Argentina.
• Enhanced JSON-LD structured data for better SEO performance.
• Successfully verified domain ownership using AWS Route 53.
• Established clear procedures for URL re-crawl requests and indexing in Google Search Console.

Pending Tasks

• Continue monitoring the indexing status and content quality for ongoing SEO improvements.

Additional Insights

• Identified target audiences and dissemination strategies for poverty metrics in Argentina, including social media and collaborations.

Evidence

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• event_ids: []