Conducted SEO Optimization and Strategy Session

• Day: 2025-11-06
• Time: 20:50 to 21:00
• Project: SEO
• Workspace: WP 1: Strategic / Growth & Development
• Status: In Progress
• Priority: MEDIUM
• Assignee: Matías Nehuen Iglesias
• Tags: SEO, Search Queries, Mobile Optimization, Structured Data, Web Tools

Description

Session Goal

The session aimed to explore and plan SEO optimization strategies, focusing on search queries, web tools, and best practices for enhancing website performance.

Key Activities

• Analyzed search queries related to the Matuteiglesias link and Peronometro, focusing on retrieving specific information from the site.
• Investigated the use of the BuiltWith tool for web analytics on the Peronometro site.
• Reviewed SEO best practices, including mobile-friendliness, structured data, Open Graph meta tags, and heading usage, as outlined by Google Search Central.
• Discussed the importance of using Google PageSpeed Insights and the Mobile-Friendly Test tool for improving mobile SEO.
• Developed a 30-minute SEO sprint playbook for optimizing webpage performance, focusing on mobile-friendliness, structured data, content improvement, and performance fixes.

Achievements

• Compiled a comprehensive set of search queries and best practices for SEO optimization.
• Created a detailed playbook for a quick SEO sprint, providing a structured approach to enhancing webpage performance.

Pending Tasks

• Implement the SEO sprint playbook on targeted webpages to assess improvements.
• Further explore the integration of BuiltWith insights into the SEO strategy.

Evidence

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